In 2017 ahead of World Oceans Day, Stella McCartney, the iconic fashion label, announced a partnership with Parley for the Oceans, an organisation dedicated to stopping the devastation of marine life. The collaboration is about revolutionising the way we perceive luxury and sustainability in the fashion industry. Collaborations like this make high end fashion sustainably accessible as McCartney holds it as one of her key values behind every collection.
Stella McCartney SS24 Campaign: lasting pact of sustainability
In the words of Stella McCartney, "Fashion is an industry that makes a significant impact on the health of the planet... We need to start somewhere in order to progress."
Parley for the Oceans, a global environmental network, has been at the forefront of combating ocean destruction. Their innovative initiative involves transforming marine plastic waste, including discarded fishing nets and bottles, into a high-quality yarn fiber. Stella McCartney, known for her commitment to eco-conscious design, plans to incorporate this recycled material into her collections. "To take something that is destructive and turn it into something that's sexy and cool, how can that not be luxury?"
Since launching in 2001, the Stella McCartney brand has been deeply rooted in its commitments as a responsible and modern company. Both brands collaborative vision is to end environmental threats through this partnership. Using McCartney’s leadership in ecologically conscious design to set a new standard for the fashion industry contribution to ocean conservation. - ‘being Restorative and regenerative by design’. Their shared vision aims not only to raise awareness but also to catalyse change within the industry.
The first collection piece to launch was a bag tribute to environmental activism is evident in the limited edition 'Ocean Legend' Falabella Go backpack, which honors Captain Paul Watson and his lifelong dedication to conservation of marine ecosystems.
McCartney and Parley are just getting started. They're aiming to find alternatives to plastic and clean up our oceans for good. And in the meantime, they're showing the world that you can be 'on trend' and eco-conscious all at once. The ultimate goal is to find alternatives to plastic and eliminate its presence in our oceans entirely. Until then, they are determined demonstrate that sustainability and style can coexist. With this partnership, they step towards a more sustainable future—one where fashion not only reflects our values but actively contributes to preserving our planet's beauty for generations to come. So here's to a future where fashion isn't just about looking good—it's about doing good, too, with Stella McCartney and Parley leading the way,